The Emma
Sleep Hotel.
A memorable brand experience that Showcased who is Emma, rather than what Emma sells.
The Emma Sleep Hotel activation was created by Neon Black to deliver a memorable offline brand experience that captured the media's attention and consumer interest. Through strategic announcements, influencer engagement, and tailored events, Neon Black showcased Emma as an innovator in the sleep space, elevating the brand's presence in Australia and positioning it as a global leader. The Sleep Hotel garnered 315 pieces of coverage, exceeded KPIs by 294%, and received overwhelming public response with 739 competition entries and 123 waitlist requests, cementing Emma's status as an aspirational lifestyle brand and highlighting the importance of investment in sleep.
let’s Work Together.
CONTACT US
t: +612 9539 7862
LOCATION
Suite 5, 13-29 Nichols Street,
Surry Hills, Sydney NSW 2010