Tapping into the cultural zeitgeist with a nod to former Prime Minister Tony Abbott's onion-eating stunt, our innovative press kit for TheraBreath made waves in the Australian market by incorporating a quirky 'Onion Test'. Targeting leading media outlets and arranging personalized sessions with TheraBreath's founder, Dr. Harold Katz, resulted in awareness and engagement among top-tier titles while also formally announcing TheraBreath joining the Church & Dwight stable of brands.