SYDNEY MARKETS APPOINTS NEON BLACK AS PR AGENCY
Sydney Markets has appointed Neon Black as its retained PR agency to spearhead strategic communications activity across its suite of brands including Sydney Markets, Paddy’s Markets, the Flower Markets, Fresh for Kids and The Fresh Awards.
Neon Black will be responsible for continuing to build the profile and presence of Sydney Markets and its associated brands within the Australian media.
“We knew from the first time we spoke to Neon Black the team possessed an unparalleled understanding of our vision and objectives. Their expertise across food, hospitality, and agriculture, combined with their innovative approach to storytelling, resonated deeply with us," says Ned Tesic, PR and Brand Manager at Sydney Markets.
Sydney Markets is the largest wholesaler of fruit and vegetables in Australia and is one of the largest worldwide. As Australia’s leading fruit and vegetable market, Sydney Markets has become the barometer for fresh produce in Australia.
“We instantly connected to Sydney Markets and its mission. Sydney Markets isn't just a market; it's a vital link connecting growers, wholesalers, and consumers. It's a place where stories of dedication and passion unfold daily, influencing millions of lives across NSW and ACT,“ says Soraya Calavassy, Director and Co-Founder of Neon Black.
“We are excited to utilise our extensive experience in adjacent industries to continue to earn the trust of media and consumers through the power of PR, amplifying the essence of Sydney Markets and unveiling its rich tapestry of traditions and stories to a broader audience,” commented Calavassy.
“Whether you’re perusing the flower markets, sifting through produce at the wholesale markets, or checking out the many delights you can unearth at Paddy’s Markets, the fabric of Sydney Markets is incredibly rich and is filled with generations of fascinating people and their stories ripe to be shared with Australians,” says Calavassy.
With a portfolio spanning diverse sectors including food, entertainment, technology, and education, Neon Black brings a wealth of experience to the table, representing esteemed brands such as BritBox, Gozney, Church & Dwight, Rakuten Kobo, and MindChamps.
About Sydney Markets
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About Neon Black - www.neon.black
Neon Black is an award winning Sydney-based creative communications agency. Specialising in PR and media relations, events, social media, marketing and creative, Neon Black has a wide range of clients across a suite of different industries including beauty and lifestyle, entertainment, early education, technology and marketing.