Neon Black bolsters affiliate offering with appointment of new Affiliate Marketing Director
Communications and affiliate marketing agency, Neon Black, today announces the appointment of Leela Maclean in the newly created role of Affiliate Marketing Director. Maclean's appointment comes as part of Neon Black's strategic initiative to bolster its affiliate marketing arm.
Formerly the Affiliate Marketing Director at Dentsu, Maclean brings extensive experience in the affiliate marketing industry, having held positions at News Corp, Groupon and Commission Factory and worked on affiliate programmes and partnerships for brands including Woolworths Group, Shark Ninja, THE ICONIC and The Good Guys.
“Affiliate marketing has evolved significantly over the years, becoming an essential component of any comprehensive marketing strategy. With 81% of brands incorporating affiliate programmes into their marketing mix, it's a pivotal time for this sector,” said Maclean. “I've had the privilege of experiencing all facets of affiliate marketing, and I am excited to bring my expertise to the talented team at Neon Black.”
“Leela has been a prominent figure in the affiliate marketing industry since its inception in Australia. Her extensive network and deep understanding of the landscape will be invaluable as we continue to integrate earned, owned and paid media for our clients,” says Soraya Calavassy, Director and Co-Founder of Neon Black.
Neon Black has been at the forefront of affiliate activity building a robust affiliate marketing offering spanning the full spectrum of affiliate channels, including content, loyalty, influencer, and more; catering to a diverse range of sectors including home, lifestyle, beauty, food, and technology.
“For years, Neon Black has successfully combined affiliate marketing with earned activities, navigating the intricate balance between affiliate and editorial content. We have established strong relationships with affiliate networks and publishers, while cementing our longstanding relationships with journalists and editorial. Our unique approach has driven brand awareness, publisher engagement, conversion and revenue for our clients, and with Leela on board, we are poised to further cement our leadership in this space,” added Calavassy.
“At Neon Black, our expertise lies in understanding the nuances of news, media and publishers. We craft tailored, results-driven affiliate marketing strategies that resonate with customers and drive performance. Our approach leverages decades of industry experience, contacts and relationships to tell compelling stories that generate impactful results and actually convert,” concluded Calavassy.
ABOUT NEON BLACK
Neon Black is an award-winning Australian PR, communications and affiliate marketing agency specialising in public relations, media relations, affiliate marketing, social media, events, activations and partnerships. Neon Black services a wide range of clients across a suite of different industries including FMCG, entertainment, beauty and lifestyle, early education and technology.